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Branded Caller ID Give Your Business More Control Over Your Calls & Leads!

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Branded Caller ID

Branded Caller ID gives your business more control over how outbound calls appear on supported mobile devices. Instead of displaying only a phone number, supported calls can show your business name, company logo, and a reason for the call.


Branded Caller ID can help your organization:

  • Improve call recognition by helping customers immediately identify who is calling before answering.
  • Increase visibility and trust by displaying your business name, logo, and reason for calling directly on supported devices.
  • Give customers more context before they answer, helping distinguish legitimate business calls from unknown or unwanted calls.


Which carriers support Branded Caller ID?

Branded Caller ID is currently supported across AT&T, T-Mobile, and Verizon. Name and Logo supported for all three, with AT&T and it's MVNOs supporting 'Reason for Call'. Some devices using carriers operating on these underlying networks, such as Metro or Cricket, may also support some Branded Caller ID features. The exact information displayed can vary depending on the carrier, device, and network support. A phone may display the business name, logo, reason for calling, or a combination of these fields This page will be updated as additional carriers and devices implement support for Branded Caller ID.



Where can I find Branded Caller ID?

Branded Caller ID profiles are managed from the RingByName administrative section.

  1. Go to RingByName Setup.
  2. Select Branded Caller ID from the left-hand menu.
  3. Existing Branded Caller ID profiles will appear on this screen.
  4. Select New BCID Profile to create a new profile.



What information can I add to a Branded Caller ID profile?

Each Branded Caller ID profile can contain the following information:

  • Label - An internal name used to help identify and organize the profile inside RingByName. This label is not displayed to the person receiving the call.
  • Display Name - The business or caller name that can be shown to the customer when the call is received.
  • Logo - The business image or logo that can be displayed on supported devices. Logos must be uploaded as a 256 x 256 BMP image.
  • Reason - A short reason for the call that can appear beneath the caller information on supported devices. The reason for your call should fall under the standard 10dlc calling reasons (Customer Care, Delivery Notifications, Higher Education, Marketing, Polling, Political, Medical Appointment Reminder, Etc)



How does the approval process work?

An initial Branded Caller ID campaign approval is required before profiles can be used. Your RingByName service team will provide a form that must be completed for this initial approval. This initial campaign approval normally takes approximately 5 minutes and is generally near-instant once the required information has been submitted. After the campaign is approved, every new Branded Caller ID profile and field must also be approved before its information can be delivered to customers. Profile approvals normally take approximately 24 to 48 hours.

The Display Name, Logo, and Reason are reviewed individually. If one field has already been approved while another field is still pending, the previously approved information can continue to be sent.

Any change to the Display Name, Logo, or Reason requires that changed information to go through the approval process again.




What does Branded Caller ID look like to the customer?

On a supported device, an incoming call can display the approved business name, logo, and reason for calling directly on the incoming call screen. The exact appearance and which fields are displayed will depend on the customer's mobile carrier and device.




You are only charged for branded information that is successfully delivered to the customer's phone. If no Branded Caller ID data is accepted or delivered, no charge is made for that call.

Who can I contact for pricing or additional information?

For information about costs and charges associated with Branded Caller ID, contact our team at service@ringbyname.com or call 855-345-7464.